Madame Satã Hot Sauce

Madame Satã is launching a new, refreshing hot sauce flavor, and the design process focused on capturing the essence of heat and the brand’s devilish personality. Drawing inspiration from the devil mascot, I incorporated fire elements to emphasize the bold spiciness of the sauce. Since the launch coincides with the holiday season, I was tasked with creating an animated ad that combines the fiery nature of the product with festive Christmas themes, resulting in a dynamic and playful promotional piece that highlights the new flavor while embracing the holiday seasons.